Sales Growth Engine for
Sweed

What You're Buying

40 to 80 qualified opportunities per quarter. 10 to 20 new dispensaries closed per quarter at your 25% rate. $40K to $120K incremental ARR per quarter, at $12,500/mo. Break-even inside 90 days on the low scenario.

Your calendar cost: 30 minutes per week.

The Problem

Sweed closes 21 to 25 percent of the opportunities it opens. That conversion rate is strong. The issue is volume.

Sales activity is in single figures per week. Emerald has every cannabis company in the US, and none of that data is in HubSpot. There is no systematic way to identify which dispensaries are approaching contract expiry with Dutchie or anyone else. Territory reps are sourcing their own leads manually. You said it on the call: "There is your list. 100 things you should do on a Monday. Why have you not done them by Friday?"

Meanwhile, the window is closing. Dutchie Plus is being discontinued by end of 2026. Every Dutchie Plus customer is being forced to migrate somewhere. Their support staff filed for union representation. Their platform failed on 4/20, the biggest day of the year in this industry. Their 6,000 dispensaries are not locked in. They are actively looking.

Every week Sweed doesn't run outbound is a Dutchie customer signing a renewal with someone else. This proposal is priced for the next 90 days. After that, the easy deals are gone.

How It's Built

A growth engine that feeds your sales team the right targets at the right time. No guessing, no manual list-building.

Emerald Pipeline. Full cannabis industry database ingested into HubSpot via API. Every dispensary in every state, enriched with store count, location, and tech signals.

Competitor Contract Scoring. Signals on contract start dates and expiry windows surfaced automatically. Reps see who is 90 days from renewal and ripe for outreach.

Territory Call Lists. Weekly prioritized lists pushed to each rep. Monday morning, they open HubSpot and see 50 to 100 ranked targets. No excuses for empty calendars.

What a rep sees at 9 AM Monday.

Illustrative sample

Generated from Emerald + HubSpot + signal scraping. Delivered as a HubSpot list view and a Slack DM every Monday at 8 AM. No new tool for reps to learn. No AI branding in front of the dispensary.

Outbound Sequences. Email and LinkedIn cadences built in HubSpot and Gong Engage. Targeted messaging by segment: Dutchie churners, new dispensary openings, multi-store operators expanding.

Pipeline Reporting. Activity tracking that actually reflects reality. Weekly dashboards showing calls made, sequences sent, meetings booked, and deals opened by territory.

How It Works

1. Week 1 to 2. Emerald API integration and HubSpot data architecture. Full dispensary database loaded, deduplicated, and territory-mapped.

2. Week 3 to 4. Lead scoring model live. Contract expiry signals mapped. First territory call lists generated and reviewed with sales managers.

3. Week 5 to 6. Outbound sequences launched in HubSpot and Gong Engage. Reps receive first automated call lists. Activity tracking dashboards deployed.

4. Week 7 to 12. Optimization. Scoring model tuned based on conversion data. Sequence A/B testing. Weekly pipeline reviews with you to adjust targeting.

Guardrails

Human stays in the loop. Reps make the calls. Reps send the emails. The engine does the research, prioritization, and list-building. No auto-send to dispensaries. Ever. Cannabis is relationship-driven. The moment a dispensary smells a bot is the moment the deal dies.

"AI" never appears in front of a dispensary. Operators in this space hear "AI" and think IRS audit. Internal dashboards say AI. External outreach says "our team saw your contract renewal is coming up." Zero AI branding in outbound copy, ever.

What this engagement is NOT. Not demand gen (you have another vendor conversation going on that). Not brand or marketing or events. Not a new tool your team has to learn. Not a dashboard you check once and forget.

Your calendar cost: 30 minutes per week. One async Monday check-in on the list. One 30-minute Friday pipeline review. Everything else runs without you. I operate like an IC, not a vendor.

Terms

3-month initial commitment. At the end of month 3, either side can walk away. All systems, automations, and data architecture stay with Sweed. No lock-in, no hostage-taking.

If you continue past month 3, the engagement rolls to an annual term at the same rate. That is the only commitment structure: 3 months to prove it, then annual to scale it.

After the Engine

The growth engine is month 1 to 3. It is not the ceiling.

Months 4 to 6. Implementation QA automation. Requirements gathering for the sales-to-CS handoff. Churn-signal scoring on the install base so CS calls renewals at the right moment instead of after they are lost.

Months 7 to 9. LLM visibility fix. Sweed currently scores 0/3 when prospects ask ChatGPT, Claude, or Perplexity which cannabis POS to pick. Structured content and citation engineering fixes that.

Months 10 to 12. Full RevOps architecture. HubSpot pipeline stages that match how deals actually close. Activity tracking that survives audits. Rep performance dashboards Dmitry can open without you translating.

None of this is in scope today. It is what exists if month 3 works.

What You Told Me

Brad, here is what I heard on our call and how it maps to the proposal.

Your Situation

You joined Sweed as CRO roughly two months ago. The product is strong. Conversion rates are solid at 21 to 25 percent. The market is growing fast: $1.8 billion in New York cannabis sales in 2025, nearly double the prior year. Every prospect who sees the product says it is leaps and bounds ahead of the competition.

The problem is not the product. The problem is the sales engine around it.

What Is Broken

1. No data-driven prospecting. Emerald has every cannabis company in the US. That data is not in your CRM. Nobody is using it to prioritize outreach.

2. Sales activity is near zero. Single-digit activity metrics per week. Reps are not making volume calls because they have no list to work from.

3. No contract expiry tracking. You are selling into a market where 90 percent of targets have an incumbent. Without knowing when those contracts end, reps are either too early or too late.

4. No outbound automation. LinkedIn is manual. No email sequences. HubSpot and Gong Engage are both available but nobody is driving volume through them.

5. Marketing cannot fill the gap. Inbound is under 5 percent of the pipeline. The marketing director is strong on events but has no demand gen capability.

What You Want

A growth engine that consumes Emerald data, scores dispensaries by territory, identifies contract expiry windows, and pushes prioritized call lists to reps every Monday. You said it clearly: "There is your list. 100 things you should do on a Monday. Why have you not done them by Friday?"

Sweed

Sweed is a comprehensive retail cannabis technology platform headquartered in Burbank, California. 100 percent remote, 93 employees, founded in 2017.

What Sweed Does

Sweed is not just a point-of-sale system. It is an integrated retail operating system: POS, ecommerce and delivery, analytics, marketing and loyalty, inventory management, and compliance. Most cannabis POS competitors are modular. Sweed is full-stack.

Source: sweedpos.com

The Market

• 15,000 US dispensaries. Sweed has approximately 500. Dutchie has 6,000. The rest are available.
• Cannabis retail market: $38.5 billion in 2024, projected $47 billion in 2025. Growing 11 to 15 percent annually through 2034.
• Cannabis POS software market: $2.5 billion in 2024, projected $7.8 billion by 2032 (17.8 percent CAGR).
• New York alone surged from 41 dispensaries to 300+ by mid-2025, on track for 625+ by year end.

Sources: MJBizDaily Market Report, Grand View Research Cannabis POS Market, NY Office of Cannabis Management

Competitive Advantage

• Product quality. Everyone who sees the demo says it is leaps and bounds ahead of Dutchie.
• AI investment. Largest dev team in cannabis tech (41 percent growth since Q1 2024). AI-powered customer facing displays, menu optimization, workflow automation. SOC 1 and SOC 2 Type II certified.
• Dutchie is vulnerable. Burning $20 million per month. Multiple layoff rounds. Founders ousted. Platform outage on 4/20. Support staff filed for union. Valuation dropped from $3.75 billion to $1.75 billion.

Sources: Sweed press releases, TechCrunch on Dutchie, Glassdoor Dutchie reviews

The Gap

The product is ahead. The market is pulling Sweed into deals organically. What is missing is a systematic growth engine that turns market opportunity into territory-level sales activity at volume.

Ryan Murphy, Founder

I run UpfrontOps. I build revenue operations systems for companies that need results, not decks.

What I Do

• Growth engines that ingest data, score leads, and push prioritized call lists to sales teams
• CRM architecture and HubSpot pipeline automation (Certified Solutions Partner)
• AI-powered workflows that reduce manual work and accelerate sales cycles
• Outbound automation via email sequences, LinkedIn cadences, and multi-channel engagement

Track Record

• 12.7 percent reply rate on SDR outbound for a pharmaceutical client. I sourced the contacts, uploaded them, and tracked replies by created-by user ID to prove attribution.
• HubSpot Certified Solutions Partner. I build inside HubSpot, not around it.
• 6 Clutch Awards (AI Strategy, Fractional CMO, Performance Reporting)
• Built API integrations that pull external data into CRM systems, score it, and push prioritized lists to sales teams. That is the exact architecture this engagement requires.

How I Work

No retainers with vague deliverables. Every engagement has clear scope, measurable KPIs, and weekly reporting. You see what is working and what is not. If something is not performing, I adjust. If I cannot move the needle, you know within 30 days.

Why Me for This

Sweed has product-market fit and a strong close rate. What is missing is the infrastructure to put volume behind it. That is what I build: data pipelines, scoring models, territory automation, and outbound sequences inside your existing stack. Not a new tool. Not a dashboard you never open. Working systems your sales team uses on Monday morning.